The NxtComm System Advantages

Hosts your database on NxtComm secure servers.

* No need to manage your member database in addition to your other systems.

* No IT systems integration issues.

* No maintenance resources or spend necessary.

* 24 hours access via internet

Existing database information can be easily imported and updated.

New members can be added to your database directly or via an integrated internet webform.

Allows for messages to be targeted by customer profiling.

* When additional member information is known complete data-mining profiling tools are
available.
* Delivering highly targeted and effective communication in a matter of seconds.

* Messages can be personalised with each recipients name or any other individual
information (e.g. amount still owing, type of product bought).

Allows customers to opt-in to your database by simply texting a ‘keyword’.

* No writing down new member information and then entering it into your own system.

* No illegible forms and transcription errors.

* No wasted time and effort.

Provides continuous live update.

* Your database is always completely accurate.

* New members are automatically and immediately included in any scheduled
messages.

* Members that opt-out are automatically and immediately deleted from your list (a legal
imperative).

Delivers several different scheduling options.

* At a fixed time and day.

* At a predetermined ‘wait time’ after a member joins.

* Before, on or after a member specific date (e.g. a customer’s birthday, annual contract
date, appointment date).

* To a portion of the database – allowing for testing of different messages/offers. Later
messages can then be sent only to those that did not get the first ‘test’ message.

Provides unlimited Keyword use: specific, automatic SMS replies are sent to customers based on whichever keyword is received.

* Enabling different promotions to be run via print and other mediums.

* Allows short term promotions to be run and regularly changed.

* Enables fast and easy measurement of the effectiveness of different offers and
marketing channels.

* Allows customers to easily receive and keep important contact information (e.g. web
address) that they see when consuming traditional media.

SMS Direct Marketing Benefits

SMS Mobile direct marketing is the fastest growing segment of marketing in the world, and it’s easy to see why: